TheJellyHearts Pte Ltd
Unique Selling Points
Overview
Founded in 2007, TheJellyHearts Pte Ltd (“TheJellyHearts”) opened its first retail shopfront in 2011, selling a wide range of uniquely flavored cheesecakes and confectionery. The brand was known for their signature Jelly Cheesecakes — a delicious multi-tiered cheesecake topped with a layer of jelly — and had since gained a strong following in the local market. TheJellyHearts treats their products as a delicious art piece, with strong focus on both flavor and presentation, making it a feast for both the eyes and the mouth. Additionally, all products are halal-certified, making these sweet treats available and suitable for everyone and all occasions.
Currently, the company has eleven retail shopfronts island wide and operates via an e-commerce platform as well. Hence, the reason for TheJellyHearts to embark on this project is to allow the company to ascend into greater heights. This is said, as it is a well-defined brand that fulfills a wide market segment and operates on a simple yet effective business format. The company is also constantly innovating new and unique ideas to delight customers and further progress in the market.
Franchise Information
| Website | www.thejellyhearts.com |
| Year of Incorporation | 2011 |
| Country of Incorporation | Singapore |
| Franchise Fees | 30000 |
| Average Investment/unit/store | 70000 |
| Royalty (% of Turnover) | 5 |
| Marketing Fees | 3000 |
| Renewal Fees | 30000 |
| Franchisor Tenure | 3 years |
Brand Name TheJellyHearts
Franchise / License Status Franchisor
Country of Origin Singapore
Description Founded in 2007, TheJellyHearts Pte Ltd (“TheJellyHearts”) opened its first retail shopfront in 2011, selling a wide range of uniquely flavored cheesecakes and confectionery. The brand was known for their signature Jelly Cheesecakes — a delicious multi-tiered cheesecake topped with a layer of jelly — and had since gained a strong following in the local market. TheJellyHearts treats their products as a delicious art piece, with strong focus on both flavor and presentation, making it a feast for both the eyes and the mouth. Additionally, all products are halal-certified, making these sweet treats available and suitable for everyone and all occasions.
Currently, the company has eleven retail shopfronts island wide and operates via an e-commerce platform as well. Hence, the reason for TheJellyHearts to embark on this project is to allow the company to ascend into greater heights. This is said, as it is a well-defined brand that fulfills a wide market segment and operates on a simple yet effective business format. The company is also constantly innovating new and unique ideas to delight customers and further progress in the market.