TheJellyHearts Pte Ltd

Unique Selling Points

Overview

Founded in 2007, TheJellyHearts Pte Ltd (“TheJellyHearts”) opened its first retail shopfront in 2011, selling a wide range of uniquely flavored cheesecakes and confectionery. The brand was known for their signature Jelly Cheesecakes — a delicious multi-tiered cheesecake topped with a layer of jelly — and had since gained a strong following in the local market. TheJellyHearts treats their products as a delicious art piece, with strong focus on both flavor and presentation, making it a feast for both the eyes and the mouth. Additionally, all products are halal-certified, making these sweet treats available and suitable for everyone and all occasions.

Currently, the company has eleven retail shopfronts island wide and operates via an e-commerce platform as well. Hence, the reason for TheJellyHearts to embark on this project is to allow the company to ascend into greater heights. This is said, as it is a well-defined brand that fulfills a wide market segment and operates on a simple yet effective business format. The company is also constantly innovating new and unique ideas to delight customers and further progress in the market. 

Franchise Information

Websitewww.thejellyhearts.com
Year of Incorporation2011
Country of IncorporationSingapore
Franchise Fees30000
Average Investment/unit/store70000
Royalty (% of Turnover)5
Marketing Fees3000
Renewal Fees30000
Franchisor Tenure3 years
TheJellyHearts

Brand Name TheJellyHearts

Franchise / License Status Franchisor

Country of Origin Singapore

Description Founded in 2007, TheJellyHearts Pte Ltd (“TheJellyHearts”) opened its first retail shopfront in 2011, selling a wide range of uniquely flavored cheesecakes and confectionery. The brand was known for their signature Jelly Cheesecakes — a delicious multi-tiered cheesecake topped with a layer of jelly — and had since gained a strong following in the local market. TheJellyHearts treats their products as a delicious art piece, with strong focus on both flavor and presentation, making it a feast for both the eyes and the mouth. Additionally, all products are halal-certified, making these sweet treats available and suitable for everyone and all occasions.
Currently, the company has eleven retail shopfronts island wide and operates via an e-commerce platform as well. Hence, the reason for TheJellyHearts to embark on this project is to allow the company to ascend into greater heights. This is said, as it is a well-defined brand that fulfills a wide market segment and operates on a simple yet effective business format. The company is also constantly innovating new and unique ideas to delight customers and further progress in the market.