FLA Membership improves companies and brands representation in the industry. Members are exposed to educational workshops, networking events, and exercise of best practices in the industry, assistance for shows and overseas missions (including grant claims management), training programs etc.

Franchise/License Diagnostic Assessment (FDA)

FDA was created to evaluate key franchise/license components with report that highlights area for companies to focus and improve.

Companies are encourage to complete a quick, 15 questions self-assessment via to better understand their franchise/license readiness.

The Five (5) Categories of Assessment:

1) Track Record
Tangible outcomes that the company derives from its franchising / licensing activities

2) Strategy
Importance for companies to have clear strategies for essential components relevant to franchise / licensing activities

3) System
How the company develops and put in place essential know-how transfer and business control systems relevant to the franchise / license

4) Branding and Marketing
How the company builds and protects the brand and how it assists the franchisee / licensees to do as well in its territory

5) Relationship and Communications
How the company supports, communicates, resolves conflict and builds a win-win relationship with franchisee / licensee

Membership Benefits

Market Credibility

FLA is one the founding members of the World Franchise Council (WFC) and a member of the Asia Pacific Franchise Confederation (APFC). Being able to utilize FLA Singapore's logo on members' name cards and other collaterals is a stamp of recognition about the quality of the franchise company.

Education and Training

To develop the core competencies of franchisors and master franchisees in Singapore, FLA Singapore taps on education programmes and courses from well-established national franchise associations. We also conduct our own workshop called the Fundamentals of Franchise Management workshop (FFM). Conducted several times a year, FFM is our flagship workshop where we instill the knowledge and skills needed to franchise your business. Members of FLA get a priority and discount for all our education programmes, workshops, and seminars but, rest assured that these programs are open to everyone so check out our calendar to ensure that you don't miss out.

Government Assistance

FLA Singapore has a close relationship with International Enterprise Singapore (IE Singapore) and SPRING Singapore. These government agencies support FLA programs such as our overseas tradeshows and business matching and our yearly trade show, FLAsia.

International Development

Attain greater regional and international exposure through participation at various overseas exhibitions, expositions, and trade missions. These activities take place under the Singapore pavilion at exhibitions, trade shows and franchise recruitment seminars while business matching are one to one meeting. Both programs are supported by IE Singapore.

Publicity

FLA Singapore receives multiple daily enquiries about franchising and licensing and our website holds the #1 spot on Google. Members enjoy the benefit of having their brand, logo and company listed on our directory which allows them to show potential franchisees that they are actively franchising.

We also distribute a newsletter which allows members to advertise or have stories featured and a complimentary issue of the quarterly published magazine, "Asia Franchise & Business Opportunities".

Networking Opportunities

Our educational programs and social events serve as platforms for information and ideas exchange. We hold regular networking events throughout the year where we invite our members, executive committee, and veteran franchisors to attend making it a great opportunity for participants.

World Intellectual Property Organisation (WIPO)

FLA Singapore and the World Intellectual Property Organisation (WIPO) Center have established a collaboration to raise awareness of ADR options to court litigations available to stakeholders in the franchising and licensing areas. FLA Singapore members enjoy special rates when using the WIPO Center dispute resolution services.

Marketing Rates

FLA members will also enjoy special rates on our marketing packages (i.e banners, EDMs)

For more information, kindly contact the FLA Secretariat Office at +65 6333 0292 or [email protected]

Usage of FLA’s Logo

Members receive FLA Member Logo (dated) to be placed and displayed in their store front or HQ

*Members are required to use the logo by adhering to the CI guidelines here.

FLA MEMBERSHIP CERTIFICATION

Members receive FLA Membership Certification (dated) to be placed and displayed in their store front or HQ

 *Members may request additional certificates from the secretariat