Are you ready to scale your business for expansion?

Franchising is a powerful growth strategy that can help you scale your brand and reach new markets. But before you dive in, it's important to understand the ins and outs of franchising. That's where our WSQ Essentials of Franchise Management (EFM) comes in!

This comprehensive course is designed to give you the knowledge and tools you need to succeed as a franchisor. Whether you're just starting out or you're an existing franchisor looking to refine your approach, our course will cover key topics such as franchise models and structures, financial considerations, franchise manual, franchise marketing and recruitment.

Lillian Chan

Lillian was the Co-founder of local artisanal ice-cream Udders Ice Cream. She also spearheaded the growth of Ya Kun Kaya Toast as part of the founding team, establishing the operations systems and tools for scalability for brand expansion both locally and internationally. She successfully rebranded Niwa Sushi to umisushi, growing the outlet from 5 to over 20. Over a span of 22 years, her career exemplifies a deep understanding of business and franchise management, brand development, and multi-outlet operations.

Robin Yeo

Robin is a certified Practicing Management Consultants (PMC). He conducts Intellectual Property Business Clinics for the Intellectual property Office of Singapore (IPOS). As senior consultant In FT Consulting, Robin provides strategic and operational insights into franchising, licensing, intellectual property management business planning, strategy development, branding, marketing and HR management across various industries including education, food and beverage, hospitality, logistics, retail, services and technology. In his role as regional manager in FT Consulting, he is responsible for developing the company’s business in overseas markets.

Kelly Yeo

Kelly has 30+ years of consulting and practitioner franchise expertise. During her stint with Ya Kun Kaya Toast, she was instrumental in transforming the business from a single-store traditional operation to a reputable regional brand, with more than 25 outlets in Singapore and overseas. Within a span of few years, she successfully negotiated and secured several local and master franchisees, establishing the company’s presence in Singapore and the region. Kelly was also effective in managing the pool of franchisees, providing them with regular business advice and support.

Stella Yap

Stella has over 20 years of experience as a Business Consultant specialising in market research, business strategy, franchising and brand development for clients in F&B, FMCG, beauty & wellness, medical equipment, manufacturing & wholesale, industrial & engineering, clubs & societies, commercial kitchen, furniture, executive training and preschool, amongst others. In addition, she has 10 years of experience in Financial Analysis and Reporting with OCBC Bank and Union Bank of Switzerland.

Registration

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