WSQ Strategic Branding &
Marketing for Successful Franchising

Course Objectives

This course is design with the aim to:

  • Equipping learners with the essential knowledge and skills to articulate the franchise brand’s unique value propositions, target markets, brand identity, marketing mix and brand performance metrics for franchising success.
  • Guiding learners to map its business model canvas to gain insights into its brand and marketing priorities and strategies.
  • Helping learners to develop the franchise brand identity and guidelines to be observed and replicated in the franchise business.
  • Empowering learners to brand with consistency to enhance brand equity.
  • Offering learners a good understanding of brand intellectual property so that they are more discerning in protecting their brand from marketing disputes and conflicts.
  • Empowering learners with the knowledge and abilities to integrate its franchise marketing mix with its brand value across different communication touch points with consistent messaging.
  • Teaching the learners to incorporate and analyse marketing performance metrics to assess brand equity and marketing effectiveness achieved by the franchise.

Learners’ insights: Hear from past participants on their learning journeys - https://www.facebook.com/watch/?v=1282693449285874

Training Venue
Lifelong Learning Institute @ Paya Lebar

 

Course Registration

  • For Company sponsored participants, please Click Here to register
  • For Self-Sponsored individuals, please Click Here to register 

 

Please contact [email protected] / WhatsApp us for enquiries on programme fee and curriculum/course details.

FAQ

Q1. Is this WSQ course SkillsFuture-funded?

Yes. As an SSG-approved WSQ course, eligible Singapore Citizens and PRs can offset course fees with their SkillsFuture Credit. Singaporeans aged 40 and above qualify for enhanced subsidies under the Mid-Career Enhanced Subsidy (MCES). Final out-of-pocket fees depend on your funding tier — contact FLA for a personalised quote.

Q2. What is the TGS course code for this programme?

Every WSQ-accredited course has a unique TGS code on MySkillsFuture. The TGS code for this course is TGS-2022016161. Use it to check funding eligibility, claim SkillsFuture Credit, and verify accreditation on the official SkillsFuture portal.

Q3. Who should attend this course?

This course is suitable for franchise owners and operators, existing or aspiring franchisors and franchisees, and any business owner or executive who desires to develop a more compelling brand profile and marketing strategy to enhance business growth.

Q4. How do I register, and what's the next intake date?

Submit the enquiry form on this page or email [email protected]. Our team will confirm the next intake, share the funded fee, and walk you through SkillsFuture claim steps. Class sizes are kept small for hands-on learning.

Q5. What's the difference between regular marketing training and franchise marketing?

Franchise marketing must serve two audiences end customers and prospective franchisees while protecting brand consistency across every outlet. SBMF teaches brand architecture, franchisee marketing toolkits, and co-op marketing fund structures specific to multi-unit franchise systems.

Q6. Will I learn how to build a franchise marketing playbook?

Yes, the 3-day course includes templates and frameworks for brand standards manuals, franchisee marketing kits, and local-area marketing playbooks you can deploy immediately.