WSQ Strategic Branding &
Marketing for Successful Franchising

Course Objectives

This course is design with the aim to:

  • Equipping learners with the essential knowledge and skills to articulate the franchise brand’s unique value propositions, target markets, brand identity, marketing mix and brand performance metrics for franchising success.
  • Guiding learners to map its business model canvas to gain insights into its brand and marketing priorities and strategies.
  • Helping learners to develop the franchise brand identity and guidelines to be observed and replicated in the franchise business.
  • Empowering learners to brand with consistency to enhance brand equity.
  • Offering learners a good understanding of brand intellectual property so that they are more discerning in protecting their brand from marketing disputes and conflicts.
  • Empowering learners with the knowledge and abilities to integrate its franchise marketing mix with its brand value across different communication touch points with consistent messaging.
  • Teaching the learners to incorporate and analyse marketing performance metrics to assess brand equity and marketing effectiveness achieved by the franchise.

Course Registration

  • For Company sponsored participants, please click here to register
  • For Self-Sponsored individuals, please click here to register 

 

Please contact [email protected] / 9768 0834 for enquiries on programme fee and curriculum/course details.