• Choosing the right market entry model involves exploring direct investment, joint ventures, and franchising options.
• Conducting franchise feasibility studies requires assessing market demand, competition, and legal and financial factors.
• Recruiting and selecting suitable franchisees necessitates a systematic approach to identify the right franchise partners.
• Ensuring legal compliance and brand protection focuses on maintaining standards across different markets.
• Marketing the franchise concept is essential for competing effectively in diverse market environments.
• Sustaining growth and fostering innovation aims to build long-term success through collaboration with franchisees.

Throughout our two day course, you'll learn how to conduct comprehensive franchise feasibility studies:

• Market Demand: Evaluate potential customer bases and trends to confirm market fit.
• Competitive Analysis: Identify key competitors and assess their strengths and weaknesses.
• Legal and Compliance: Understand regulations to ensure smooth, compliant operations.
• Financial Modelling: Forecast costs, revenue, and profitability to assess risk and potential.

and will therefore be able to confidently evaluate risks and rewards. We guide you in developing an efficient franchisee recruitment process, including creating franchisee profiles, setting commercial terms, and preparing the necessary recruitment materials.

Additionally, the course covers best practices for selecting, interviewing, and onboarding franchisees, all while maintaining brand protection and legal compliance. You'll also explore strategies for franchise marketing, market research, competitive analysis, and continuous innovation to ensure sustainable growth. With practical activities and real-world case studies integrated into the learning experience, this course provides you with actionable insights to help you successfully expand your franchise network.

By the end of this course, you will be able to:

1. Analyse Potential Markets: Evaluate market characteristics and potential sales to determine suitable market entry models and franchise structures that align with business growth strategies.
2. Develop Franchise Feasibility Criteria: Formulate criteria to evaluate the strategies, costs, benefits, risks, and overall feasibility of market entry.
3. Set Key Commercial Terms: Create commercial terms aligned with risk assessments to mitigate potential threats in franchisee recruitment.
4. Conduct Market Research on Competitors: Develop informed marketing communications and outreach strategies based on pre-entry market research.
5. Drive Continuous Innovation: Regularly review developments with franchisee management to foster innovation and support sustainable growth.

This comprehensive approach ensures you are equipped with the tools, knowledge, and strategies to expand your franchise network confidently and sustainably.

For Company sponsored participants

For Self-Sponsored individuals

Please Whatsapp Us / email [email protected] for enquiries on programme fee and curriculum/course details.