Franchising is a proven strategy for scaling businesses and expanding into new markets, but success hinges on a well-rounded understanding of the process. Our course on Franchise Expansion and Recruitment Strategies equips you with the tools and insights needed to grow your business effectively through franchising.

Designed for entrepreneurs and business managers, this course dives deep into key market entry models such as direct investment, joint ventures, and franchising. It also explores essential franchise structures, from single-unit to area franchises, ensuring you're well-prepared to make informed decisions.

Additionally, the course covers best practices for selecting, interviewing, and onboarding franchisees, all while maintaining brand protection and legal compliance. You'll also explore strategies for franchise marketing, market research, competitive analysis, and continuous innovation to ensure sustainable growth.

With practical activities and real-world case studies integrated into the learning experience, this course provides you with actionable insights to help you successfully expand your franchise network.

• Analyse the characteristics of potential markets and their sales potential to determine suitable market entry models and franchise structures that align with the organisation's business growth strategies.
• Develop franchise feasibility criteria to evaluate the strategies, costs, benefits and risks of entering new markets, the feasibility of implementation, and their impact on organisation.
• Formulate key commercial terms that are aligned with risk assessment to mitigate threats associated with franchisee recruitment.
• Conduct pre-entry market research on competitors to develop outreach and enhanced marketing communications.
• Review findings and new developments with the organisation’s and franchisee’s management for continuous innovation and growth.

For Company sponsored participants

For Self-Sponsored individuals

Please Whatsapp Us / email [email protected] for enquiries on programme fee and curriculum/course details.