70% Funding* | WSQ Essentials of Franchise Management (EFM) Course

Franchising is a powerful growth strategy that can help you scale your brand and reach new markets. But before you dive in, it's important to understand the ins and outs of franchising. That's where our Essentials of Franchise Management (EFM) - Franchise 101 course comes in!

This comprehensive course is designed to give you the knowledge and tools you need to succeed as a franchisor. Whether you're just starting out or you're an existing franchisor looking to refine your approach, our course will cover everything from franchise development and legal compliance to marketing and operations.

  • Identify franchise success factors & franchisability criteria for business expansion
  • Analyze different franchising models & structures to determine suitable format for franchise plan
  • Evaluate financial considerations, franchise fees & pricing structure to be required of franchisee
  • Determine franchise obligations, applicable legal regulations & code of conduct to formulate franchise agreement
  • Develop operational plans & standard operating procedures to be included in the franchise manual & training to set up franchise
  • Design franchise corporate image & branding requirements to be replicated & observed by franchisee
  • Formulate franchise audit framework to monitor key performance indicators & provide recommendations for improvement
  • Synthesise franchise essentials to integrate the franchise marketing kit, communication plans & guidelines that communicate the roles & responsibilities
  • Investigate the background of franchisees for franchise recruitment
  • Get insider tips from experienced franchisors

Trainers

Lillian Chan

Lillian was the Co-founder of local artisanal ice-cream Udders Ice Cream. She also spearheaded the growth of Ya Kun Kaya Toast as part of the founding team, establishing the operations systems and tools for scalability for brand expansion both locally and internationally. She successfully rebranded Niwa Sushi to umisushi, growing the outlet from 5 to over 20. Over a span of 22 years, her career exemplifies a deep understanding of business and franchise management, brand development, and multi-outlet operations.

Kelly Yeo

Kelly has 30+ years of consulting and practitioner franchise expertise. During her stint with Ya Kun Kaya Toast, she was instrumental in transforming the business from a single-store traditional operation to a reputable regional brand, with more than 25 outlets in Singapore and overseas. Within a span of few years, she successfully negotiated and secured several local and master franchisees, establishing the company’s presence in Singapore and the region. Kelly was also effective in managing the pool of franchisees, providing them with regular business advice and support.

Stella Yap

Stella has over 20 years of experience as a Business Consultant specialising in market research, business strategy, franchising and brand development for clients in F&B, FMCG, beauty & wellness, medical equipment, manufacturing & wholesale, industrial & engineering, clubs & societies, commercial kitchen, furniture, executive training and preschool, amongst others. In addition, she has 10 years of experience in Financial Analysis and Reporting with OCBC Bank and Union Bank of Switzerland.

Training Venue
Lifelong Learning Institute @ Paya Lebar

Registration

For Company sponsored participants, please Click Here to register 

For Self-Sponsored individuals, please Click Here to register