The Franchising & Licensing Awards (FLA Awards), initiated in 2005 by the Franchising and Licensing Association (Singapore), celebrate outstanding achievers in the local industry. Now in its 18th edition, the FLA Awards offer a prestigious platform for showcasing successful franchise concepts and businesses on an international stage. Serving as a national benchmark, the awards inspire franchise concepts to aim higher, with over 350 brands benefiting since its inception. These awards are a badge of honor in the industry, instilling confidence and demonstrating local brands' global competitiveness. Winners' of the past edition (FLA Awards 2023) includes 7-Eleven, JUMBO Seafood, Inspire Brands Asia (Anytime Fitness), Subway, OldTown, Gopizza, Hovi Care, etc

The FLA Awards 2025 feature both Competitive and Recognition Awards, encompassing 17 categories to honor various stakeholders in the franchise and license industry, including Franchisors, Licensors, Franchisees, Licensees, and individuals. The FLA Awards 2025 winners will be announced at the Opening Ceremony of FLAsia 2025, Asia's premier franchising and licensing exhibition. FLAsia 2025 is expected to attract approximately 8,000 attendees, including government representatives, trade partners, and industry professionals from Singapore and across the region, spanning sectors such as F&B, Retail, Services, and Education.

Catch a glimpse of the distinguish FLA Awards 2023 Ceremony here; featured winners & publicity.

The FLA Awards provides the perfect opportunity to showcase your brand and gain recognition on a global scale. The FLA Awards have been celebrating & recognising some of Singapore’s most successful franchises.

1. Gain international exposure to investors, franchisees & licensees international

The FLA Awards provide a prestigious stage for you to showcase your franchise concepts globally through the extensive networks of the Franchising and Licensing Association (Singapore) and our partners and affiliates from around the world.

2. Build trust and confidence for your brand

Winning an FLA Award has provided past winners with a springboard to build and establish their brands and franchises internationally with increased brand recognition and credibility.

3. Be recognised for excellence in franchising and licensing

The FLA Awards serve as an industry benchmark for outstanding franchising and licensing system, measured against FLA’s highly robust and vigorous Franchising & Licensing Competency Framework developed by the industry as a mark of quality. Being recognized as an award winner is a strategic way to differentiate your brand from competitors and showcase your commitment to excellence.

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Corporate Awards:

Individual Awards:

   1. The Promising Franchisor of the Year Award encourages and recognises budding local franchisors with great potential to succeed.

   2. The Franchisor of the Year Award acknowledges Singapore's most successful franchising businesses.

   3. To bring these Awards to the world stage, the International Franchisor of the Year Award was introduced to identify reputable franchisors, both local and             overseas, whom have established a strong presence in at least three foreign markets.

  4. The Promising Licensor of the Year Award acknowledges new players in the licensing industry with impressive accomplishments.

  5. The Licensor of the Year Award recognises companies for establishing a strong licensing business.

  6. Franchisees are recognised by the Franchisee of the Year Award for their hard work, drive, and dedication.

  7. The Retail Excellence of the Year Award [NEW!] gives recognition to local franchisees that most effectively ran a campaign, initiative or program designed to reach customers via innovative marketing, sampling, competitions, in-store displays etc in a retail environment.

  8. Licensees are recognised by the Licensee of the Year Award [NEW!] for their innovation, partnerships and entrepreneurial spirit.

  9. The Customer Service Excellence Award recognises the exceptional efforts that both franchisors and franchisees put in to ensure the delivery of a great customer service experience.

  10. The Sustainable Business Award is for businesses that have significantly and positively impacted the environ ment and society.

  11. The Innovation Business Award credits companies leveraging on technology and resources to drive and achieve business excellence.

  12. The Commendable International Franchise Partner Award aims to recognise the exceptional efforts by franchisees to build up the Singapore brand in their respective international domestic markets.

  13. The Established Franchisor Award provides specific recognitions to franchise brands that have achieved remarkable results over the past fifteen years.

  14. The Marketing Excellence Award  [NEW!] credits the best marketing campaigns or initiatives that successfully increased recollection of brand(s), product(s), or service(s) amongst target audiences with return on investment, innovative/creative use of media, both above the line & below the line activities & social media.

  15. The Franchise Executive Award acknowledges individuals who have played an instrumental role in managing & building Singapore franchises.

  16. The Franchise Manager Award [NEW!] recognises dedicated individuals that managed franchisees with a successful track records and achievements.

  17. The Franchise Leader Award [NEW!] honors distinguished franchisors with a strong reputation in expanding Singapore brands internationally and have implemented franchise systems/processes to improve standards.