Franchise Asia Philippines 2023 | International Franchise Expo
About this event
Exhibit at the Franchise Asia Philippines 2023 (in Manila) to gain business leads/opportunities & market entry insights (on rental requirements, legal protections & consumer insights). The Philippines, with its growing middle class, is a good market for franchises; don’t miss the opportunity to expand your brand.
The Philippines is considered one of the largest franchise markets in Southeast Asia. Metro Manila alone, with a population of 20 million during the day, is a target market for foreign franchises. Eating at a brand-name establishment or purchasing brand-name items signal societal status in one of Asia’s most social media-savvy populations. There are about 1,300 franchises in the Philippines covering food, retail, and service sectors. There are about 55% local franchises & 45% foreign ones. The Philippine Franchise Association reported that franchise investors are now also looking at new opportunities in wellness (spa, gym, anti-ageing centres), health (dental, optical, primary care), and retirement (retirement homes and travel/tourism opportunities). The key to success would be identifying a capable local partner and bringing a unique concept that can be priced according to Philippine standards. Consumers are willing to pay more than expected but there is a realistic ceiling given income level.
- Franchise Asia Philippines averages 50,000+ visitors every year
- To meet with potential franchisees from all over the Philippines and overseas
- The Philippine economy is booming and is expected to be one of the fastest-growing in the world
Booth Cost: SGD 4,800
We look forward to connecting with you & having you on the trip with us.