Seoul Garden Group Pte Ltd

Unique Selling Points


Seoul Garden Group is a foodservice organization that owns and manages renowned restaurant brands like Seoul Garden and BREEKS Café. The company started in 1983 with Seoul Garden, which was then a fine-dining Korean restaurant, serving authentic Korean-cuisine. The company and its brands have since evolved through the test of time.

Franchise Information

Year of Incorporation
Country of Incorporation
Seoul Garden

Brand Name Seoul Garden

Franchise / License Status Franchisor

Country of Origin Singapore

Description Today, Seoul Garden is no longer a fine-dining concept. But it has stuck to its belief in serving Korean-styled cuisine in a buffet-styled format at very affordable prices. This led us to better reach our customers -- who are usually young families, young working adults and even students in their teenage years. The idea of Seoul Garden is to grow the brand in tandem with the customers ' from student years to working adults to starting a family. The range of food served has also evolved through time to meet the local market demands. It has been Halal-certified to meet the growing needs of the Muslim market, but still retains those Korean-styled flavours that made us a household name.

SeoulGarden HotPot

Brand Name SeoulGarden HotPot

Franchise / License Status Franchisor

Country of Origin Singapore

Description When you invest in Seoul Garden, you are investing in an F&B concept that is firstly, a leader in Korean-styled buffet barbecue and secondly, a pioneer, (established in 1983) which has evolved over the years and brought in the wholesome idea of happy noise dining. Patrons who dine at Seoul Garden find excitement in the choice of food, choice of taste (in our meat marinades) and the choice of whether you want to barbecue or dip the same food in a hotpot, or both, in a no-frill, almost smokeless environment. Hygienic and clean, dining at Seoul Garden is also very affordable. The idea of one-price for all you can eat is a wholesome idea for family and friends get-together. Irresistibly savory marinated meats and buffet option are just some of the components of the Seoul Garden experience. The Seoul Garden brand is carefully crafted to appeal to families and trend-forward customers with active lifestyles. Strong brand loyalty is fostered among our growing consumer base through interactive marketing programs and social media outreach. The stylish, uplifting and socially connected store environment adds yet another dimension to Seoul Garden's uniqueness in the landscape of Korean-styled cuisine category. Seoul Garden currently has 11 wholly-owned outlets in Singapore; our franchisees, some holding Regional Master Franchise contract, are currently in Malaysia (Penang, Kuala Lumpur, Malacca, Perak, Pahang, Seremban, Kedah, Kelantan and Johor Bahru), Indonesia (Medan), Philippines (Manila) and Vietnam (Ho Chi Minh City and Hanoi).

Breeks cafe

Brand Name Breeks cafe

Franchise / License Status Franchisor

Country of Origin Singapore

Description BREEKS Cafe is driven by uncompromising freshness and quality, gracious hospitality and great tasting South Western American menu. Though tagged a Cafe, BREEKS Cafe is a fast-growing casual dining restaurant with its service concept aimed at the affluent executives during lunch and cosy comfort ambient dining during dinner. In essence, stylish casual dining you can afford. At BREEKS Cafe, we're fully committed to preparing and serving food of uncompromising freshness and quality and we're grateful that our restaurants are made possible by passionate employees who make it their business to delight each and every guest with an excellent dining experience. The menu we offer differs slightly with each country (adapting to local needs) but the categories of food we offer never sway from the standard American cuisine like: salad, light bites (buffalo wings, mashed potato, etc), pasta, steaks, sandwiches, seafood, chicken and the delightfully sinful ice cream desserts and beverages. BREEKS Cafe is currently in (besides Singapore) Malaysia and Indonesia.

Chef's Noodle

Brand Name Chef's Noodle

Franchise / License Status Master Franchisee

Country of Origin South Korea

Description Menu presented by award-winning K` Asian noodles complement with rice dishes and a wide selection of age-old traditional Korean sides with a modern fusion twist. 60 boutique restaurants in Korea, Chef's Noodle Singapore will be officially open on 5th April at HarbourFront Centre. Visit our Facebook page: