Hot Palette (Asia Pacific) Pte Ltd

Unique Selling Points

The unique selling point of Pepper Lunch lies in its DIY (Do-It-Yourself) dining experience, where customers can cook their meals to their preferred doneness directly at the table. Here are some key elements that highlight this USP:

  • Sizzling Hotplates: Meals are served on patented electromagnetic iron plates that heat up to 260°C, allowing customers to cook their food right at the table. This interactive dining experience is both engaging and customizable.
  • Fresh Ingredients: Pepper Lunch emphasizes using fresh, high-quality ingredients, including premium beef, chicken, and seafood, along with fresh vegetables. This ensures that the dishes are not only delicious but also healthy.
  • Speed and Efficiency: The concept is designed for quick service without compromising on quality. The self-cooking aspect allows for meals to be prepared and served rapidly, making it a popular choice for busy customers.
  • Flavor Customization: Customers have the ability to season and cook their dishes according to their own taste preferences, adding sauces and spices provided at the table. This level of personalization enhances the dining experience.
  • Variety of Dishes: While beef pepper rice is a signature dish, Pepper Lunch offers a diverse menu that includes chicken, seafood, pasta, and various rice dishes, catering to a wide range of tastes and preferences.

These elements combined create a dining experience that is both unique and memorable, setting Pepper Lunch apart from other casual dining restaurants.

Overview

Our mission was and continues to be “We passionately commit ourselves with pride to pursue the ultimate “OISHII” for everyone’s smile and delight, all over the world”.

From the first outlet we open to around 500 outlets in Japan, Singapore, Indonesia, Thailand, Philippines, China, America and etc, and we continue to grow.

We are very honoured to develop various food and beverage businesses globally to realise our mission.

We continue to take on the challenge of creating food and beverage value that is unique to Hot Palette and are thrilled to achieve our mission to delight people all over the world.

Franchise Information

Websitehttps://www.hotpalette-apac.com/
Year of Incorporation30
Country of IncorporationSingapore
Pepper Lunch

Brand Name Pepper Lunch

Franchise / License Status Franchisor

Country of Origin Japan

Description Experience the fun of cooking your meal yourself!
Sizzle, stir, mix, it's that easy to unleash the tantalizing flavours that you just have enough of.

Top 100 Movers & Shakers 2024 from Fast Casual Magazines

Award Name Top 100 Movers & Shakers 2024 from Fast Casual Magazines

Description About "Fast Casual Magazine" Top 100 event is the Top 100 Award acknowledges the top 75 brands and 25 executives who are leading the fast casual restaurant industry in US. Pepper Lunch debuted for the first time on this list at No.4 out of 75.