Ang Ku Kueh Girl Pte Ltd

About Ang Ku Kueh Girl™

Ang Ku Kueh Girl™ was established in 2012 by Wang Shijia, a third-generation Singaporean. This charming Singaporean icon is inspired by the beloved red tortoise-shaped pastry, ang ku kueh (???), a symbol of good luck and longevity.

Just like her namesake, Ang Ku Kueh Girl™ is said to bring good fortune and good health. Keep her close as a gentle nudge that life’s toughest moments can lead to its sweetest joys. Just like a delicious ang ku kueh, she’s here to spread sweetness!

Shijia is thankful to have collaborated with many organisations and global brands on different projects including digital stickers, apps, merchandise, storybooks, events and an animated feature Adventures in Food Wonderland for ION Orchard. 

For more information, please visit http://angkukuehgirl.com and follow Ang Ku Kueh Girl’s actions on social media at: 

• Facebook: @angkukuehgirl 
• Instagram: @angkukuehgirl 
• Telegram: @angkukuehgirl

About the Founder and Director

Wang Shijia, locally born and educated, former VP of Investment and Head of Data Analytics at CapitaLand Group, launched the Ang Ku Kueh Girl™ brand in 2012 with a clear vision: to create a cultural icon for Singapore. Inspired by the traditional "ang ku kueh" pastry, the character's journey reflects Shijia's personal philosophy that "life is sweet, especially after overcoming its bitter moments."

The brand has evolved from a playful cartoon character into a multifaceted symbol of local heritage, with a mission to foster curiosity and resilience. Through strategic partnerships, Ang Ku Kueh Girl has expanded its reach across various sectors, collaborating with organizations including Singapore Airlines, Changi Airport Group, Income, Ministry of Defence, Team Singapore Women’s Softball, Frasers Retail, Starbucks and Citibank.

A key part of this success has been its digital presence, particularly its WhatsApp stickers. In fact, Ang Ku Kueh Girl was the first Singaporean character artist commissioned by WeChat International to create digital stickers for the SG50 celebrations, showcasing its prominence and popularity in the digital space.

In a groundbreaking move, Ang Ku Kueh Girl's artistic vision soared beyond the digital realm in 2025 and into a musical collaboration with the Singapore Chinese Orchestra. Their production, "Lost Voice, Found Rhythm: A Journey of Self-Discovery with Ang Ku Kueh Girl," was a captivating exploration of Chinese music that played to sold-out audiences and further cemented the brand's place as a versatile and beloved icon.