Our 2-day WSQ programme equips you with the market-entry strategies, legal know-how, and cultural insights needed for successful regional growth.

Are you a local business owner ready to tap into the vast potential of the ASEAN markets? Expanding through franchising offers incredible opportunities, but navigating the diverse legal frameworks and cultural landscapes can be daunting. This intensive programme is designed to demystify the process and provide you with a structured ASEAN franchise expansion roadmap for sustainable business growth.

It is ideal for businesses in retail, food services, education, wellness, hospitality, and technical services looking for a viable growth model.

What You Will Learn

Through a blend of real-world case studies, expert discussions, and hands-on activities, you will gain the practical insights needed to successfully expand your franchise across ASEAN.

Develop a Winning ASEAN Market-Entry Strategy Learn to evaluate franchising fundamentals, suitability of different franchising models and identify key growth opportunities and barriers to entry in ASEAN markets.

Navigate Complex Legal & Regulatory Environments Analyse the legal and environmental factors that impact expansion, including an overview of competition laws and strategies for risk management and dispute resolution.

Adapt Your Business Model for Cultural Success Consult with stakeholders to understand consumer behaviour and learn how cultural differences impact the success of franchise concepts in different ASEAN countries.

Sharpen Your Competitive Edge Refine your business strategies and policies to increase competitiveness. This includes implementing tools and metrics to monitor franchisee performance, such as setting Objectives and Key Results (OKRs).

Our trainers are seasoned industry veterans with decades of experience in building, expanding, and consulting for successful franchise brands

Q1. Is this WSQ course SkillsFuture-funded?

Yes. As an SSG-approved WSQ course, eligible Singapore Citizens and PRs can offset course fees with their SkillsFuture Credit. Singaporeans aged 40 and above qualify for enhanced subsidies under the Mid-Career Enhanced Subsidy (MCES). Final out-of-pocket fees depend on your funding tier — contact FLA for a personalised quote.

Q2. What is the TGS course code for this programme?

Every WSQ-accredited course has a unique TGS code on MySkillsFuture. The TGS code for this course is TGS-2025054963. Use it to check funding eligibility, claim SkillsFuture Credit, and verify accreditation on the official SkillsFuture portal.

Q3. Who should attend this course?

Business owners, senior management, and franchise executives looking to expand, grow, and deepen their knowledge of franchising.

Q4. How do I register, and what's the next intake date?

Submit the enquiry form on this page or email [email protected]. Our team will confirm the next intake, share the funded fee, and walk you through SkillsFuture claim steps. Class sizes are kept small for hands-on learning.

Q5. Which ASEAN markets does the course cover?

The course covers cross-border franchising principles applicable across ASEAN, with case studies drawn from Malaysia, Indonesia, the Philippines, Vietnam and Thailand — including market-entry mode selection (master franchise vs JV vs area development) and country-specific risk factors.

Q6. I'm not a franchisor yet is this course still useful?

It's most valuable for franchisors evaluating regional expansion and for senior managers at brands considering an ASEAN play. If you don't yet have a franchisable system, take SBMF or FOPPM first.