Our 2-day WSQ programme equips you with the market-entry strategies, legal know-how, and cultural insights needed for successful regional growth.

Are you a local business owner ready to tap into the vast potential of the ASEAN markets? Expanding through franchising offers incredible opportunities, but navigating the diverse legal frameworks and cultural landscapes can be daunting. This intensive programme is designed to demystify the process and provide you with a structured ASEAN franchise expansion roadmap for sustainable business growth.

It is ideal for businesses in retail, food services, education, wellness, hospitality, and technical services looking for a viable growth model.

What You Will Learn

Through a blend of real-world case studies, expert discussions, and hands-on activities, you will gain the practical insights needed to successfully expand your franchise across ASEAN.

Develop a Winning ASEAN Market-Entry Strategy Learn to evaluate franchising fundamentals, suitability of different franchising models and identify key growth opportunities and barriers to entry in ASEAN markets.

Navigate Complex Legal & Regulatory Environments Analyse the legal and environmental factors that impact expansion, including an overview of competition laws and strategies for risk management and dispute resolution.

Adapt Your Business Model for Cultural Success Consult with stakeholders to understand consumer behaviour and learn how cultural differences impact the success of franchise concepts in different ASEAN countries.

Sharpen Your Competitive Edge Refine your business strategies and policies to increase competitiveness. This includes implementing tools and metrics to monitor franchisee performance, such as setting Objectives and Key Results (OKRs).

Our trainers are seasoned industry veterans with decades of experience in building, expanding, and consulting for successful franchise brands