
Champion Foods Pte Ltd
Unique Selling Points
- Fresh, Every Day
Baked and decorated on-site daily – always oven-fresh for customers.
- One-of-a-Kind Recipe
Our signature recipe is hard to copy, keeping us unique in the market.
- Only the Best
Couverture chocolates, fresh dairy & real fruit jams – no shortcuts, ever.
- Flavors That Excite
New creations almost every month to keep customers coming back.
- Franchise Made Simple
No baking background needed – we’ve got you covered with:
- Comprehensive training
- Store setup & site selection support
- Equipment sourcing & staff training
- Post-opening operational support & weekly audits
- Grow With Us
A strong brand, proven system, and endless innovation = sustainable, profitable business!
Overview
Introducing the world's first chewy cream puff. Available in 50 over flavours, you will be spoilt for choice!
The birth of Chewy Junior was the result of a remarkable accident. Founder Kevin Ong, while experimenting with various recipes and ingredients, accidentally created a cream puff with a chewy texture.
This process was no easy feat as Kevin spent two full years meticulously adjusting the recipe to finally perfecting the world's first chewy cream puff.
Finally in 2007, the first Chewy Junior outlet was opened at Tanjong Pagar Plaza where it was an instant hit! We sold 1 million cream puffs just 9 months after opening.
Today, Chewy Junior has 3 outlets in Singapore, each selling thousands of puffs daily.
Franchise Information
Website | http://www.chewyjunior.com.sg/ |
Year of Incorporation | 2007 |
Country of Incorporation | Singapore |

Brand Name Chewy Junior
Franchise / License Status Franchisor
Country of Origin Singapore
Description Chewy Junior is home to our signature chewy cream puffs, loved for their unique texture and irresistible taste. With over 50+ exciting flavors to choose from—and new creations launched every month—we keep our customers coming back for more.
Beyond our delicious offerings, we’ve built a structured and proven franchise model that makes it simple for partners to succeed. From store setup and training to ongoing operational support, our system is designed to ensure long-term growth and profitability.
At Chewy Junior, we’re not just selling cream puffs—we’re serving up a recipe for joy and a business model that works!