Munchi Concepts Pte Ltd
Unique Selling Points
Unique Munchi Points
- Heritage with a Modern Twist
A fresh reinvention of traditional halal-certified Min Jiang Kueh, elevated with creative flavours, colourful presentations and modern formats that appeal across generations. - Mass-Market Appeal, All-Day Treat
Loved by a wide spectrum of customers - from students and young professionals to families and seniors - making it a highly repeatable, everyday indulgence. - Proven & Scalable Kiosk Model
Successfully operating over 40 outlets island-wide, designed for high footfall locations with efficient manpower and fast turnaround. - Strong Systems & Centralised Production
Backed by a well-established central kitchen and streamlined workflows, ensuring consistent quality, food safety and ease of franchise operations. - Continuous Product Innovation, Powered by Strong R&D
Supported by a dedicated in-house R&D team, Munchi Pancakes consistently develops new products, seasonal launches, and trending flavours to stay relevant, excite customers, and drive repeat visits in a fast-evolving market.
Overview
Munchi Pancakes is a home-grown culinary success story that has transformed a beloved Singaporean heritage snack - traditional Min Jiang Kueh (Apam Balik) - into a modern, fast-moving consumer favourite.
What began in 2016 as a humble halal-certified Min Jiang Kueh stall has grown into a popular and loved brand with over 40 strategically located outlets island-wide, drawing customers from young foodies to families and working professionals alike.
By reinventing the traditional pancake with creative flavours (over 20 flavors!) and formats - from classic Min Jiang Kueh to signature Munchi Pancakes and bite-sized Mini Munchis - the brand has built a highly efficient system backed by streamlined operations and strong brand appeal.
Munchi Pancakes has also been recognised with three major accolades at the Singapore Prestige Brand Award 2025, including Winner of Promising Brands, Overall Winner (Promising Brands) and Most Popular Promising Brands, underscoring its rapid rise and deep consumer affinity in Singapore’s competitive F&B landscape.
Franchise Information
| Website | www.munchipancakes.com |
| Year of Incorporation | 2019 |
| Country of Incorporation | Singapore |
Brand Name ALC Ricebowls
Franchise / License Status Franchisor
Country of Origin Singapore
Description
Menu
A hearty selection of rice bowls packed with bold flavors, fresh ingredients, and vibrant toppings. Choose from a variety of proteins like chicken, beef, fish and others served over high quality Japanese rice and finished with savory sauces.
Brand Name Munchi Pancakes
Franchise / License Status Franchisor
Country of Origin Singapore
Description It is a halal certified hawker that serves traditional Min Jing Kueh (Apam Balik) with a twist and Munchi Pancakes that comes in many different unique flavours.
Started in 2016 as a coffee shop stall in Yishun, Munchi Pancakes have since then expanded into multiple stores island-wide. Munchi Pancakes offer traditional and modern Min Jiang Kueh, rounded Munchi Pancakes and fun-sized Mini Munchis.
Award Name Winner, Singapore Prestige Brand Award (SPBA) – Promising Brands (2025)
Description Recognition for emerging Singapore brands (3–8 years) with strong branding and growth potential.
Award Name Winner, SPBA - Most Popular Promising Brand (2025)
Description Award given to the Promising Brand with the highest number of public votes, reflecting strong consumer appeal.
Award Name Overall Winner, SPBA - Promising Brands (2025)
Description Top accolade among Promising Brands, celebrating the most outstanding brand in strategic branding and performance.