Greybox Management (Singapore) Pte Ltd
Unique Selling Points
GREYBOX COFFEE: Dedicated to Specialty Coffee
Commitment to Excellence and Support
At GREYBOX COFFEE, we uphold a standard of excellence that extends beyond our premium coffee. Our approach is holistic, ensuring that every aspect of our operation reflects our dedication to quality and support for our partners.
Recruitment and Human Resource Management
Standards and Assistance: GREYBOX COFFEE headquarters will provide essential information regarding recruitment standards and human resource management. Our professional teams are dedicated to assisting in recruitment efforts and personnel requirements.
Training and Development
Comprehensive Training Programs: We offer training courses and practical training tailored for franchisees, store managers, management teams, and employees. Our goal is to provide full guidance throughout the store opening process, ensuring all partners are well-prepared.
Marketing and Promotions
Tailored Promotional Strategies: The headquarters will develop marketing plans for opening promotions and sales activities, such as promotions and specials deals. These strategies will be customized based on the characteristics of the local market, maximizing outreach and success.
Ongoing Support
Guidance and Additional Resources: GREYBOX COFFEE headquarters is committed to providing both online and offline support to stores, adapting to their specific needs.
Continuous Learning and Collaboration
Consistent Training and Communication: We maintain our commitment to ongoing training for store personnel at all levels. Regular consensus meetings will be held to foster communication with brand partners and enhance collaborative publicity and promotion efforts.
Overview
At GREYBOX COFFEE, we believe that not all coffee deserves the title of "premium." Our commitment to excellence begins with the meticulous selection of coffee beans, choosing only those with SCA scores of 80 points or higher. We place great emphasis on the origin of our ingredients and the standards of production, ensuring that every bean meets our exceptional criteria.
Our SCA-certified roasters, equipped with years of expertise, skillfully roast each batch to highlight the unique flavors inherent in every coffee bean. With state-of-the-art equipment regarded as the 'Rolls-Royce among coffee machines,' our baristas craft each cup with precision and care, inviting more people to discover the allure of gourmet coffee.
In 2019, our Australian blend coffee beans earned the Silver Award at the prestigious Australian International Coffee Awards (AICA), standing out among over 800 entries from more than 180 exhibitors. Notably, GREYBOX COFFEE was the only Chinese brand to receive this honor, with judges praising our coffee for its "flavor balance," "velvety texture," and "peach-like sweetness."
Our accolades don't stop there. In the authoritative "COFFEE REVIEW," we achieved an impressive 95 points—the highest score recorded in China’s Espresso category to date. This remarkable score signifies that GREYBOX COFFEE's coffee bean quality is "perfect in structure, flawless, and shockingly distinctive and beautiful," solidifying GREYBOX COFFEE's place among the elite in the industry. This exceptional coffee was selected as the No. 22 coffee on Coffee Review’s list of the Top 30 Coffees of 2019.
GREYBOX COFFEE seamlessly combines dining with specialty coffee, offering high-quality and healthy meals throughout the day. This innovative approach enhances space utilization, catering to urban lifestyles that demand quality and diversity.
Since our inception in 2016, GREYBOX COFFEE successfully raised $100 million in 2017, achieving a valuation of $100 million as well. We've garnered accolades such as 'Best Specialty Coffee of the Year' from esteemed media like TimeOut Shanghai and thebeijinger, gaining dual recognition in both reputation and market presence.
In 2024, GREYBOX COFFEE proudly opened its first overseas cafe in Singapore, marking a significant step in our ambition to expand into international cities and establish itself as a global specialty coffee brand.
Franchise Information
| Website | greyboxcoffee.com |
| Year of Incorporation | 2016 |
| Country of Incorporation | China |
Brand Name GREYBOX COFFEE
Franchise / License Status Franchisor
Country of Origin China
Description At GREYBOX COFFEE, we believe that not all coffee deserves the title of "premium." Our commitment to excellence begins with the meticulous selection of coffee beans, choosing only those with SCA scores of 80 points or higher. We place great emphasis on the origin of our ingredients and the standards of production, ensuring that every bean meets our exceptional criteria.
Our SCA-certified roasters, equipped with years of expertise, skillfully roast each batch to highlight the unique flavors inherent in every coffee bean. With state-of-the-art equipment regarded as the 'Rolls-Royce among coffee machines,' our baristas craft each cup with precision and care, inviting more people to discover the allure of gourmet coffee.
GREYBOX COFFEE seamlessly combines dining with specialty coffee, offering high-quality and healthy meals throughout the day. This innovative approach enhances space utilization, catering to urban lifestyles that demand quality and diversity.
Award Name Australian International Coffee Awards (AICA), 2019
Description In the 2019 Australian International Coffee Awards, GREYBOX COFFEE won a Silver Award among over 800 entries, making it the only Chinese coffee brand to achieve this recognition with its Australian blend coffee beans.
Award Name Coffee Review, 2019
Description Our Australian blend earned a prestigious 95-point rating from COFFEE REVIEW in China’s Espresso category, showcasing our commitment to quality and dedication to sourcing exceptional coffee for every GREYBOX COFFEE experience.