Franchise Asia Philippines 2026
About this event
Franchise Asia Philippines 2026
Explore Franchise Opportunities at Franchise Asia Philippines 2026! Join us from 24th to 26th April 2026 at the SMX Convention Center Manila for one of Asia’s most influential franchise events.
Background: The Philippines has become one of the most attractive and fastest-expanding franchise markets in Southeast Asia. With a population surpassing 116 million, strong English proficiency, and a young consumer base, the country has developed a vibrant and highly receptive environment for franchising. Today, the Philippine franchising sector consists of an estimated 1,800–2,000 brands operating more than 200,000 outlets nationwide, covering F&B, retail, education, wellness, and service industries -- about 55% local franchises & 45% foreign ones.
Franchise Asia Philippines (FAP) stands as the largest and most influential franchise exhibition in Asia, organised by the Philippine Franchise Association. Each edition features over 1,000 exhibiting brands and attracts more than 50,000 business visitors, including franchise investors, distributors, mall operators, and corporate groups seeking new business opportunities – making the event a highly strategic platform for Malaysian and Singaporean companies to showcase their concepts and access a concentrated pool of serious buyers. The local investors are looking for new opportunities in wellness (spa, gym, anti-ageing centres), health (dental, optical, primary care), and retirement (retirement homes and travel/tourism opportunities). For brands ready to expand internationally or enter new Southeast Asian markets, the Philippines offers both strong market demand and high conversion potential—making FAP2026 the most suitable avenue for lead generation (for entry into Philippines market).
Take advantage of this incredible platform to grow your franchise and make a lasting impact in the Philippine market!
Franchise Asia Philippines 2025 Expo Highlights https://www.youtube.com/watch?v=X4OBahnKgpo&feature=youtu.be
Past FLA (Singapore) trip to Philippines:
- Philippines Exhibition 2025 https://www.facebook.com/share/p/16tRT6Um6u/
- Philippines Oct 2023 market visit (malls & brands) https://www.facebook.com/share/v/1ATNX3NME9/
- Philippines Exhibition & Brand presentation Oct 2023 https://www.facebook.com/share/v/1AyhLrnbYG/
Franchise Asia Philippines 2026 Itinerary
The FLA Philippines Trip (Franchise Asia Philippines 2026) is supported under the MSBDF Programme (Malaysia-Singapore Third Country Business Development Fund), an initiative by Enterprise Singapore to help Singapore companies reach out to global customers and explore opportunities in overseas markets.
Eligible Singapore & Malaysia companies participating in the FLA Philippines Trip (Franchise Asia Philippines 2026) (under the SG-MY Pavilion) will receive Enterprise Singapore grant of up to 50% of eligible expenses, including exhibition rental space, booth construction, and relevant consultancy, flight, accommodation. For clarity, GST and administrative fee are NOT eligible for LEAD support.
Franchise Asia Philippines 2026
Please download the registration form (link – PDF attached)
Singapore companies to contact [email protected] (Whatsapp +65 8732 9543)
Malaysia companies to contact [email protected] (Whatsapp: +60 19-357 0995)
