Webinar: Is Franchising the Right Strategy to Enter the Philippines?
About this event
Webinar: Is Franchising the Right Strategy to Enter the Philippines?
11 February 2026 (Wednesday) | 3:30 PM – 5:00 PM | Zoom
Overview
The Philippines continues to be one of Southeast Asia’s most dynamic and franchise-friendly markets. With a young population, rising consumer spending, and strong demand for international brands, the country presents promising opportunities for businesses exploring regional expansion.
In collaboration with the Singapore Malay Chamber of Commerce & Industry (SMCCI) and the Malaysian Franchise Association (MFA), FLA Singapore is hosting this cross-border webinar to help companies understand market opportunities, franchising requirements, and how Franchise Asia Philippines (FAP) 2026 can support their market entry.
What You Will Learn
1. Philippines Market Entry Insights
- Understand the market landscape & opportunities (economy, trending sectors, franchise outlook for foreign brands)
- Government initiatives
- Potential challenges in market entry
- Consumer behaviours
- Legal requirements (Franchise regulations for foreign brands)
- Business culture (practical tips to successful business partnerships with Filipinos)
2. Strategic Opportunities for Franchisors
- Why participate in Franchise Asia Philippines 2026 https://flasingapore.org/event/franchise-asia-philippines-2026
- Finding the right partners in the Philippines
- Case study: Seriously Addictive Mathematics (S.A.M.) — what was done right
Speakers:
Mr Chris Lim | Ms Hsien Naidu |
Who Should Attend
- Businesses exploring regional or Southeast Asia expansion
- Franchise owners & franchisors
- SMEs seeking new market opportunities
- Companies keen to understand Philippines consumer trends
- Brands considering participation in FAP 2026 https://flasingapore.org/event/franchise-asia-philippines-2026
