Domino's Pizza Singapore Pte Ltd
Unique Selling Points
The concept of Domino’s has become incredibly successful and well-known thanks to over 60 years of knowledge, experience, and passion. This success is evident not only in Malaysia but also around the world. We make the impossible possible. We do this with our product, our service, and our image, all at an affordable price. In doing so, we provide value to the customer, ensuring they return to us time and time again.
Product: Domino’s ensures the high quality of its products. The dough is freshly made at the stores. We source vegetables and other toppings locally whenever possible. The stores are supplied with fresh products directly from our supply chain.
Service: Service is extremely important at Domino’s. We set high standards: every fresh, handmade pizza must be delivered hot to the customer’s door as soon as it is ordered. It’s a high standard, but Domino’s Singapore has been achieving this for over 15 years.
Image: We ensure that we look professional and presentable. Additionally, we maintain consistency in all our communications, so that customers easily recognize us. Our stores are always clean and well maintained
Price: Domino’s aims to be affordable, so everyone can enjoy our dishes. We offer something for everyone: catering to all tastes, budgets, and lifestyles.
Overview
Domino’s Pizza has grown significantly since we began operations in Singapore in 2009, since then, we have 46 stores island wide spread evenly across North, South, East, West and Central parts of Singapore.
The company have experienced solid growth, especially in the past few years with the latest store opening in Nov’25 within the heart of Pasir Ris East Community Centre, a location noticeable of its high footfall traffic from all demographics. We take pride in every store opening and ensure that we optimize every marketing channel to make it a success.
All 46 stores are functioned to do both Delivery and Pick Up options, supported by our ordering site and our app. Any orders that are placed through our own platform will be delivered by our own fleet of riders. Any customers who walk in and make a purchase over the counter, our trained staffs will attend to them in a timely manner
We are also working with external food delivery platform partners to ensure that we cover and maximize as many channels and touchpoints as possible to get full potential coverage for the delivery channels.
In Domino’s Pizza, we prioritize quality, speed and service to ensure the best experience for every customer.
Franchise Information
| Website | https://www.dominos.com.sg/ |
| Year of Incorporation | 2009 |
| Country of Incorporation | Singapore |
| Franchise Fees | 15000 |
| Average Investment/unit/store | 350000 |
| Royalty (% of Turnover) | 7% |
| Marketing Fees | 7% |
| Renewal Fees | 15000 |
| Franchisor Tenure | 5 years |
Brand Name Domino's Pizza Singapore Pte Ltd
Franchise / License Status Master Franchisee
Country of Origin Singapore
Description