Hooga International Pte Ltd
Unique Selling Points
1. Everyday Comforts & Seasonal Favourites
From bedding and bath essentials to scents for home and body, cosy décor, and even thoughtful finds for children and pets, HOOGA offers a curated world of comforting, everyday joys across timeless and seasonal collections.
2. Thoughtfully Designed, Locally Considered
Every piece begins with our in-house design team, who craft each product with care. We also localise our bedding, bath, and fragrance lines to suit the lifestyles, preferences, and climates of every market we’re in, because comfort should feel personal.
3. Crafted with Confidence & Care
Backed by over five decades of textile expertise from our parent company, our products are lovingly made in our own factories or trusted partner facilities. With our in-house lab and quality assurance team, every item is tested to meet the highest standards, so you can bring home comfort you can trust.
4. Quality That’s Made to Be Shared
We believe good design and great comfort should be within reach. That’s why we offer high-quality products at accessible prices, along with a low minimum order quantity (MOQ), giving our partners a wide, ever-evolving range to choose from.
5. Spaces That Speak HOOGA
Our in-house store design team curates each space with intention, blending local character with HOOGA’s signature warmth. The result? Every store feels like a chapter of the same cosy story, yet no two are quite the same.
Overview
Founded in 2018 in Singapore, HOOGA is an home lifestyle brand born from a love for thoughtful living. Inspired by the Danish art of hygge — that feeling of warmth, comfort, and contentment — we curate affordable yet aesthetic home furnishings that bring a sense of calm and beauty into everyday spaces.
Today, you’ll find us across Singapore, Malaysia, Thailand, Cambodia, UAE, and Bahrain — soon bringing our total store count to 40 cosy corners of the world.
We offer two distinct retail experiences: our full-concept stores, where every nook tells a story, and our Scents stores, dedicated to the little luxuries that lift your mood and home.
Discover more of our story at findinghooga.com
Franchise Information
| Website | https://findinghooga.com.sg/ |
| Year of Incorporation | 2018 |
| Country of Incorporation | Singapore |
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Brand Name HOOGA
Franchise / License Status Franchisor
Country of Origin Singapore
Description Founded in 2018 in Singapore, HOOGA is a thoughtfully curated home lifestyle brand offering affordable aesthetic designer home furnishings inspired by the renowned Danish hygge (pronounced hoo-ga) lifestyle and Scandinavian design.