Yum! Asia Franchise Pte Ltd

Unique Selling Points

Our KFC, Pizza Hut and Taco Bell brands are global leaders of the chicken, pizza and Mexican-style food categories, respectively. The Habit Burger Grill is a fast-casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. These iconic KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands delight millions of customers daily with our craveable food and memorable experiences.


At Yum! Brands, we have a bold vision for building the world’s most loved, trusted and fastest growing restaurant brands. Since our spin-off from PepsiCo in 1997, we’ve grown to be the world’s largest restaurant company, and our diversified global system includes approximately 1,500 franchisees operating more than 55,000 restaurants in over 155 countries and territories.



Franchise Information

Year of Incorporation2008
Country of IncorporationSingapore
The Habit Burger Grill

Brand Name The Habit Burger Grill

Franchise / License Status Franchisor

Country of Origin United States

Description Born in Santa Barbara, California in 1969 and a part of the Yum! Brands family since 2020, The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring grilled tenderloin steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh handcrafted salads and an appealing selection of sides and shakes. The Habit Burger Grill was featured in Newsweek's "America's Favorite Restaurant Chains 2023;" its Tempura Green Beans was named the top green bean dish in The Daily Meal's "Ranking Green Bean Dishes From 11 Chain Restaurants" in 2023; and it was named in Thrillist's list of "Underrated Burger Chains that Need to be in Every State!"

Award Name