The Franchise and License Association, Thailand (FLA) is the premier organization and leading voice for the franchising industry in Thailand. As the central body for the sector, the FLA is dedicated to promoting high standards of ethical conduct, professionalism, and best practices among its members. It serves a diverse community of franchisors, franchisees, and service providers, working to build a sustainable, transparent ecosystem that supports long-term business growth.

The FLA plays a crucial role in nurturing homegrown Thai brands for both domestic scale-up and international expansion, while also helping global brands understand and access the dynamic Thai market. The Association actively supports major franchise and business events in Thailand—including the “Thailand Franchise & Business Opportunities (TFBO)” expo—as a strategic partner, rather than an organizer. Beyond TFBO, the FLA collaborates with a wide range of exhibitions, seminars, and promotional activities that highlight its members and strengthen the franchise community nationwide. It also serves as a key representative body for Thai franchises in working with government agencies and private sector organizations, advocating for supportive policies and collaborative initiatives that reinforce the sector’s contribution to the national economy. 

Address: 29 Soi Supawan 1, North Liebklongpasichareon Road, Nongkhaem, Nongkhaem, Bangkok 10160, Thailand

Website: https://fla.or.th/about-us/

Email: [email protected]

Phone: +(66)61-961-6587

Regulations governing franchising in Thailand

Thailand does not currently have any specific legislation regulating franchise agreements. Therefore there are no franchise disclosure requirements, governmental approval requirements, or registration or other filing requirements.

Tilleke & Gibbins has contributed the Thailand chapter to Franchise 2026, part of the International Comparative Legal Guides (ICLG) series published by Global Legal Group. Click here to download the guide. 

Suttichai Panitnarakul, President

Kawin Nithatsanajarukun, Vice President

Saward Mitaree, Director of Foreign Affairs

Franchise Consultant: 

Company Name: Gnosis Company Limited

Contact Person: Sethaphong Phadungpisuth, CFE

Designation: Founder and CEO

email: [email protected]  

Website: www.Gnosisadvisory.com

Franchise Law Firm: 

Company Name: Tilleke & Gibbins 

Contact Person: Alan Adcock

Designation: Partner and Director

email: [email protected]  

Website: https://www.tilleke.com/