Why Bubble Tea Franchises Are The Perfect Social Media Hit
Everyone knows that captivating both customer interest and entrepreneurial aspirations is anything but simple when it comes to franchising. As such, it is quite remarkable that the bubble tea franchise business has managed to do just that with its colourful, innovative, and delicious flavours that continue to take the world by storm. With the rapid growth of this market predicted to soar to greater heights over time, more and more entrepreneurs are recognising the lucrative potential of bubble tea franchises. In this article, we go over how social media and other factors made bubble tea become such a global phenomenon and why its enduring popularity makes it a worthwhile business venture.
A brief overview of the bubble tea boom
Bubble tea, or boba tea as it is also called, is a beverage that originated in Taiwan back in the 80s. It began as a humble experiment that combined milk, tea, and chewy tapioca pearls, which quickly became a cultural phenomenon in the region due to its intriguing blend of flavours, textures, and visual appeal, or as people now refer to as ‘Instagram-worthy’ aesthetics.
The main quality that makes it so popular among the younger generation is its infinite customizability and personalisation potential, which is in stark contrast to traditional beverages that only feature limited options. This means there is a diverse array of flavours just waiting to be explored, and customers are encouraged to tailor their drink however they see fit based on their unique preferences. From choosing the sweetness level to extra add-ons like pudding, jelly, or more tapioca pearls, your imagination is the limit when ordering a glass of bubble tea.
Another factor that makes bubble tea so appealing is its vibrant colours and playful presentation, making the product inherently ‘Instagrammable’ and the perfect subject to post about on social media. The personalisation aspect mentioned earlier also contributes to this appeal as online users leverage their drinks as a medium to further express themselves and their personality to the world. From close-up shots that capture bubble tea’s iconic pearls to snaps featuring a friend group’s array of colourful drinks, posting about bubble tea remains a popular way of capturing attention and garnering numerous likes and comments.
As such, it is no surprise that bubble tea now enjoys an omnipresent status across all social media platforms, including TikTok, Instagram, X (formerly Twitter), and more, where hashtags around the drink continue to rake in countless views and likes daily. This effectively amplifies bubble tea’s visibility and, consequently, desirability among the public, which further fuels demand.
Why now is the best time to get into boba tea franchising
As stated, the boba tea business has undoubtedly reached a global phenomenon status by capturing the hearts of an entire generation. Those looking to get a slice of this pie will find that franchising is one of the best ways to do so for many reasons. For starters, franchising a business lends instant credibility and recognition, and working with an already popular bubble tea brand means immediate access to a loyal customer base and an established brand identity. Therefore, business owners can save tons of resources and effort from having to start from scratch when choosing the right franchise for your lifestyle.
Second, the bubble tea industry relies on constant innovation to retain the attention of its target audience. So while bubble tea uses a traditional base, it is necessary to evolve and innovate to consistently offer new flavours. All this requires substantial investment in research and development, which is a burden you don’t have to shoulder by working with a franchise. Entrepreneurs can rest easy knowing that they can always expect limited-edition drinks and all sorts of exciting variations from their franchisor, which guarantees their menu stays fresh and exciting with little to no effort on their part.
Conclusion
It should be clear now that bubble tea is anything but a fad, which means entrepreneurs can be confident they are diving into a franchise that will last for many years to come. In fact, it is more apt to view bubble tea as more than just a beverage but as a lifestyle instead. For many young people (and some older folks as well), indulging in a cup of bubble tea has turned into a social activity first and a means to quench one’s thirst second.
To harness this trend and make your bubble tea franchise a viral hit, it’s essential to stay updated with the latest marketing strategies and franchise management techniques. The Franchising and Licensing Association (Singapore) provides specialised courses that cover everything you need to know about franchising. Get ahead of the competition and turn your bubble tea franchise into the next big thing – join our courses today.
Some of FLA members in the Bubble Tea Franchise Business